서강대학교

목차

Acknowledgments I
Abstract IV
1. Introduction 1
2. Literature Review 4
2.1. National Identity 4
2.2. Sources of National Identity 7
2.3. Social Media and National Identity 11
3. Theory and Hypotheses 17
3.1. Features of WeChat and Weibo 17
3.1.1. Communication Structures of WeChat and Weibo 17
3.1.2. The relationship strength of WeChat and Weibo 19
3.1.3. The content dissemination on WeChat and Weibo 22
3.2. Pathways to National Identity Construction on WeChat and Weibo 28
3.2.1. WeChat: Implicit and Internalized Identity Formation 28
3.2.2. Weibo: Manifest and Interactive Identity Formation 35
4. Data and Methods 38
4.1. Data Sources 38
4.2. Research Variables 38
4.2.1. Independent Variables 38
4.2.2. Dependent Variable 40
4.2.3. Control Variables 42
4.3. Research Model 43
5. Results and Discussion 45
5.1. Descriptive Results 45
5.2. Regression Analysis 51
5.2.1. Baseline Regression 51
5.2.2. Robustness Check 59
6. Conclusion 61
References 65
국문 초록 77