Development of new frozen food products: The effects of product attributes and marketing factors on sales of frozen cooked rice and dumplings
- 주제(키워드) 도움말 PRIVATE LABELS; CONSUMPTION; PRICE; MULTICHANNEL; QUALITY; MANAGEMENT; PACKAGE; IMPACT; FIRMS; BRAND
- 발행기관 WILEY
- 발행년도 2024
- 총서유형 Journal
- 본문언어 영어
