Information distortion in word-of-mouth retransmission: the effects of retransmitter intention and source expertise
- 주제(키워드) 도움말 SOURCE CREDIBILITY; COMMUNICATION; CONSUMER; MISREPRESENTATION; DETERMINANTS; DECEPTION; STRANGERS; NETWORKS; DYNAMICS; STORIES
- 발행기관 PALGRAVE MACMILLAN LTD
- 발행년도 2023
- 총서유형 Journal
