An Exploratory Study of Consumers' Perceptions of Product Types and Factors Affecting Purchase Intentions in the Subscription Economy: 99 Subscription Business Cases
- 주제(키워드) 도움말 subscription model , utilitarian goods , hedonic goods , search goods , experience goods , context effects
- 발행기관 MDPI
- 발행년도 2022
- 총서유형 Journal
- 본문언어 영어
