서강대학교

초록

From an organizational perspective, enhancing open innovation (OI) activities for more profitable outcomes is becoming increasingly important. This paper is organized by a set of two research themes. The first research deals with an organization’s attitude toward interactive OI activities among OI stakeholders which can reveal its degree of intension to perform OI activities as defined areas of OI capability. The study on the organizational attitude aims to focus on an organization’s OI attitude measurement scales and develop a framework linked to the role perspectives and loci of OI activities occurring at the organizational level. This part of the paper introduces a practical, theory-based indication of OI assessment by combining a deductive process that identifies organizational OI attitude constructs with an inductive framework development process. First, the author conducted an extensive literature review of attitude measurement on the execution of OI. Then, they performed empirical data analysis using a large-scale structured attitude assessment survey from individuals in domestic and multi-national corporations (n=134), which led to the development of questionnaire sets on attitude evaluation. The second research explores the effect of three role perspectives on open innovation (OI) capabilities – transfer, absorption, and brokerage – on OI performance at the organizational level. The study on the organizational capabilities contains three different perspectives on the roles played in the ecosystem and can be continuously reshaped and enhanced through the organizational dynamic capabilities (DCs) of sensing, seizing, and reconfiguring. Also, the mediation effects of organizational infrastructure and the socio-psychological atmosphere between the OI capabilities of three role perspectives and OI performance are analyzed. Data were collected using a self-administered structured questionnaire from 262 actors in corporations. The collected data were analyzed using the partial least squares (PLS) structural equation modelling (SEM) technique with SmartPLS 3.0 software. The study on organizational OI attitude demonstrates the procedure developing an organizational OI attitude assessment scale. Furthermore, based on empirical data analysis, the research framework demonstrated the reliability and validity of the organizational OI attitude measurement scale. At the same time, the findings from the organizational OI capabilities and performance study reveals that an organization’s transfer capability directly impacts OI performance, whereas absorption and brokerage capabilities indirectly affect OI performance through infrastructure and the socio-psychological atmosphere. Thus, organizational OI transfer, absorption and brokerage capabilities affect OI performance either directly or indirectly. The two main research themes provide the theory-based framework to apply practical setting. Specifically, the scale contains proven questionnaires assessing OI attitudes by interrogating individual actors’ impact, behavior, and cognition regarding their organization’s OI activities. The organization’s three role perspectives (transfer, absorption, and brokerage) and two loci of activities in the OI ecosystem provide six distinct dimensions, suggesting areas of focus for a firm’s strategic OI direction. Also, a theoretical framework is provided to understand the multi-dimensional nature of organizational OI capabilities (which should be dynamically reshaped) and their relationships with OI performance.