서강대학교

초록/요약

The broadcasting market consists of broadcasting company, cable television company, satellite broadcasting company, the program provider and mobile multimedia broadcasting company. The number of media outlets has increased dramatically. Therefore competition in broadcasting industry has become more important. This study shows the structure of the broadcasting industry and developes new policies that will strengthen the competitiveness in the market. The current market can be separated into two groups, the first is free broadcasting and the second is paid broadcasting. Sales revenues of market structure of broadcasting are measured by Herfindahl-Hershmann Index(HHI). The current Korean HHI for free broadcasting company is 2408.5, paid broadcasting company is 304.2. The American standards of HHI consider anything over 1800 to be centralized. This result indicates that free broadcasting market is centralized and even can be considered a monopoly. To strengthen the competitiveness in the broadcasting market, we need to lower the entry barrier that creates more broadcasting companies and decentralizes current market.