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인터넷 경매 방식에 관한 연구 : A Study on the Internet Auctions

초록/요약

On-line Auctions performed on Internet differ significantly from the off-line auctions in many ways. In particular, identical objects are listed on many different auctions sites. Consumers usually search the prices of each auction and decide which auction to join. We provide a formal auction model capturing these features. We assume two auctions with identical objects are open with zero reservation prices. N potential entrants sequentially choose one of two auctions to join and bid with the incumbent. The later entrant can observe the current highest bids of two auctions. We provide a full characterization of sequential equilibrium by backward induction. It is shown that all the entrant, in equilibrium, choose the auction with lower highest bids.

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목차

Ⅰ. 서 론
Ⅱ. 기본모형
Ⅲ. 후방귀납(Backward induction)에 의한 균형 분석
Ⅳ. 결 론

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