Need to Shift from Export Trade to Multinational Marketing
- 주제(KDC) 320.000
- 발행기관 西江大學校 經商大學
- 발행년도 1976
- 총서유형 Journal
- 본문언어 영어
목차
Ⅰ. Introduction
Ⅱ. Goals of Multinational Marketing
Ⅲ. Benefits of Multinationalization of Enterprises Particularly in Marketing
Ⅳ. Transition Process from Exporting to Multinational Marketing
1. Stragetic Decision Making Related to Shift
2. Change in Marketing Functions and Organizational Arrangement
Ⅴ. Potentials and Problems of Utilizing Foreign Firms for Exporting
Ⅵ. Conclusion
